PENGARUH MARKETING SOSIAL DAN OPTIMISME AMIL ZAKAT TERHADAP OPTIMALISASI FUNDRAISING DANA ZAKAT (Study on Amil Zakat Agency of Tangerang Selatan)

Yusrizal Yusrizal, Abdul Ghafur, Husni Sabri

Abstract


Zakat is one of the pillars of Islam that has two dimensions at once, in addition to containing the dimension of worship, at the same time the charity has a social dimension, because zakat is one instrument that can be used to reduce the level of poverty. In essence, when Allah's word is understood (Q.S. At-Taubah: 103) zakat has a coercive nature, where zakat must be taken from the muzakki by using the existing power, of course by the competent party. For the case of Indonesia, as the largest Muslim country in the world zakat has enormous potential, yet at the same time existing legislation has not regulated how zakat can be taken by force by authorized institution or institution. The existence of zakat amil agency is very important in the effort of collecting and distributing zakat funds. Amil zalcat agencies should be an institution that can be an attraction for muzakki to want to be consistent and conscious in distributing zakat. Many factors affect the optimization of zakat fund collection, such as due to social marketing factor of amil zakat institution, hard effort or optimism of zakat institution, education factor, faith, income level, attitudes toward property, and socialization conducted by zakat amil agency, and other factors . The purpose of this research is to analyze the influence of social marketing and amil zakat optimism, to the optimization of fundraising of zakat fund. The approach used in this research is quantitative approach, with causal relationship method. The number of samples used as many as 123 people in South Tangerang, with measuring tools using Likert scale to measure social marketing and optimism Amil Zakat. As for the test data analysis used in this study is multiple regression with the help of software SPSS 17. Results of data processing obtained regression value (R2) of 88.9% and 11.1% influenced by other factors, it states that there is influence significant between social marketing and amil zakat optimism towards fundraising optimization of zakat fund in South Tangerang City.


Full Text:

Download PDF

References


Al-Qur’anul Karim, 1991, Terjemahan Bahasa Indonesia, Majelis Ulama Indonesia, Jakarta

Abdurrahman Qadir, 1998, “Zakat dalam Dimensi Mahdhah dan Sosial”, RajaGrafindo Persada, Jakarta

Abdul Rahman Shaleh, Abdul Muhbib Wahab, 2004, “Psikologi Suatu Pengantar” (dalam perspektif Islam), Prenada Media, Jakarta

Afzalurrahman, 1996, “Doktrin Ekonomi Islam” Jilid 3, Edisi terjemahan, Dana Bhakti Wakaf, Yogyakarta

Agus Widarjono, 2007, “Ekonometrika: Teori dan Aplikasi untuk Ekonomi dan Bisnis”, Edisi Kedua, Ekonisia, Yogyakarta

Ahmad Radzuan bin Ghazali, 2009, “Kesan Tahap Keagamaan dan Akuntabiliti Pribadi terhadap Niat Membayar Zakat Perniagaan di Kalangan Kontraktor Perniagaan Tunggal Pulau Pinang Malaysia”, Tesis: Universiti Sains Malaysia, Malaysia

Ahmad Wahid, dan Mohammad Adnan, 2006, “Peswastaan Institusi Zakat dan Kesannya terhadap Pembayaran secara Formal di Malaysia”, Artikel pada Jurnal Pusat Pengkajian Ekonomi, UKM, Malaysia.

Ajzen, 1988, ”Attitudes, Personality and Behavior”, Dorsey, Chicago

April Purwanto (2009), Manajemen Fundraising bagi Organisasi Pengelola Zakat, Yogyakarta: Sukses.

Bitta, Albert J. Della & David L. Loudon, 1993, “Consumer Behavior Concepts and Applications”, McGraw Hill Inc, US

Budi Budiman, 2003, “The Potential of ZIS Fund as an Instrument in Islamic Economy: Its Theory and Management Implementation”, IQTISAD Journal of Islamic Economics, Vol. 4, No. 2, Rajab 1424 H/September 2003

Chaider S. Bamualim, & Irfan Abu Bakar, 2005, “Revitalisasi Filantropi Islam: Studi Kasus Lembaga Zakat dan Wakaf di Indonesia”, PBB UIN Syarif Hidayatullah, Jakarta

Chaplin, C.P., 2000, “Kamus Lengkap Psikologi”, Rajawali Press, Jakarta

Didin Hafidhuddin, 2004, “Zakat dalam Perekonomian Modern”, Gema Insani, Jakarta

Eko Suprayitno, 2004, “Pengaruh Zakat Terhadap Makro Ekonomi di Indonesia”, Universitas Gajah Mada, Yogyakarta

Gerungan, 2004, “Psikologi Sosial”, Refika Aditama, Bandung

Hairunnizam Wahid, Mohd Ali Noor, Sanep Ahmad, 2006, “Kesadaran Membayar Zakat: Apakah Faktor Penentunya?” Artikel pada Jurnal Pusat Pengajian Ekonomi, UKM, Malaysia

http://pustakaotonomis.org., 2007

http://www.muslimtionghoa.com., 2009

Hertanto Widodo, Teten Kustiawan, 2002, “Akuntasi dan Manajemen Keuangan untuk Organisasi Pengelola Zakat”, Institut Manajemen, Jakarta

Hill, Arthur, V., 1992, “Field Service Management: An Intregrate Approach to Increasing Customer Satisfaction”, Homewood, Illionis Business One Irwin

Ina Rahmawati, 2004, “Hubungan antara Sikap terhadap Uang, Kepuasan Kerja dan Kepuasan Hidup pada Karyawan Bank di Jakarta”, Fakultas Psikologi Universitas Indonesia, Depok, Indonesia

Kotler, Philip., and Amstrong, 1991, “ThePrinciples of Marketing”, CV. Intermedia & Simon Schuster (Asia) Pte, Ltd, Jakarta

Kotler, P., 2000, “Management: The Millennium Edition”, Upper Saddle River, N.J., Prentice Hall International, Inc.

Kuncono, 2006, “Bahan Ajar Aplikasi Program SPSS”, YAI, Jakarta

Levesque, Joseph D., 2001, “The Human Resource Problem Solver’s Handbook”, Mc. Graw Hill Int. Ed, New York

Masdar Farid Mas’udi, 1991, “Agama Keadilan Risalah Zakat (Pajak) dalam Islam”, Pustaka Firdaus, Jakarta

Mulya E. Siregar, 2007, “Zakat dan Pola Konsumsi yang Islami”, Artikel, Vibiznews.com

Neiger, Brad L., Rosemary Thackeray., Michael D. Barnes., James F. McKenzie., 2003, “Positioning Social Marketing as a Planning Process for Health Education”, American Journal of Health Studies: 18(2/3)

Parasuraman, A. Valecia, Zeithaml, and Berry, Leonard., 1990, “Delivering Quality Service – Balancing Customer Perseption”, The Free Press, New York

Pew Research Center, 2010, “Mapping the Global Muslim Population: A Report on the Size and Distribution of the World's Muslim Population”, http://IslamOnline.net

Qardhawi, Yusuf, 1973, “Fiqhuz-Zakat”, Terj. Salman Harun, Didin Hafidhuddin, Hasanuddin. 2007, “Hukum Zakat”, Edisi 10, Litera Antar Nusa, Jakarta

------------, 1966, “Musykilatul Faqri Wakaifa Ilm Juhal Aslam”, Al Aqsa, Beirut

Sarlito W. Sarwono, 2006, “Psikologi Sosial”, Balai Pustaka, Jakarta

Supramono, & J.O. Haryanto, 2005, “Desain Proposal Penelitian Studi Pemasaran”, Andi, Yogyakarta

Sutisna, 2002, “Perilaku Konsumen dan Komunikasi Pemasaran”, Remaja Rosda Karya, Bandung

Thoriq Gunara & Yus Hardiono Sudibyo, 2006, “Marketing Muhammad”, Takbir Publishing House, Bandung

Taimiyah, Ibnu Syaikhul Islam, “Fiqih Zakat”, Terj. Majmu Al-Fatawa. Cet. I/1419H/1998M, Jilid 13. Maktabah Al-Ubaikhan, Riyadh-KSA

Tjiptono, F. & Anastasia, 1996, “Total Quality Management”, CV. Andi, Yogyakarta

Tjiptono, F., 2006, “Pemasaran Jasa”, Bayumedia Publishing, Malang

Undang-undang No. 23 Tahun 2011 Tentang Pengelolaan Zakat

Uzaifah, (2010), “Manajemen Zakat Pasca Kebijakan Pemerintah Tentang Zakat Sebagai Pengurang Penghasilan Kena Pajak”, Jurnal Ekonomi Islam, Vol. IV, No. 1, Juli 2010.

Yusuf Wibisono, 2007, “Menarik Garis Kemiskinan Islam”, Republika Online, Jakarta

Zainol Bidin, Kamil Md. Idris, Faridahwati Mohd Shamsudin, 2009, “Predicting Compliance Intention on Zakah on Employment Income in Malaysia: an Application of Reasoned Action Theory”, Universiti Utara Malaysia, Malaysia

Zeithaml, V.A., A. Parasuraman and A. Malhotra, 2002, “Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge”, Journal of The Academy of Marketing Science, Vol.30, No.4, pp. 362-375


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Yusrizal Yusrizal, Abdul Ghafur, Husni Sabri