Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada Gdr Mart Di Panyalain

Mirawati Mirawati, Roni Wahyu Saputra, Rahmad Ade Putra

Abstract


The issue of the thesis was whether the quality of services and prices affected consumer satisfaction at the GDR mart in profit. The purpose of this study is to find out if the quality of services and prices have any effect on consumer satisfaction at GDR mart in pranyalaian. The research that the authors are doing is using a quantitative method with a descriptive approach. The data-collection technique USES a questionnaire to get the number of respondents with a sample of 97. Data analysis techniques using linear berganda regression analysis treated using version 22. Studies have shown that (1) quality variables of service affect consumer satisfaction (2) price variables affect consumer satisfaction. (3) simultaneous variables of service quality and price affect consumer satisfaction at the GDR mart in pranyalaian.

Full Text:

PDF

References


Anggraini, Zukfa Devyta. 2019. Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di Hisana Fried Chicken Madiun. Skripsi. Program Studi Hukum Ekonomi Syariah. Ponorogo

Dewi, Rina Sri. 2019. Pengaruh Kualiyas Pelayanan terhadap Kepuasan Konsumen pada PT. Suracojaya Abadai Motor Cabang Batua Raya Makassar.Skripsi. Program Studi Manajemen. Makassar.

Suwarsono. 2012.Manajemen Pemasaran Global.Bandung : Alfabeta

Priansa, Donni Juni. 2017. Perilaku Konsumen dalam persaingan Bisnis Kontemporer. Bandung : CV Alfabeta

Anita, Yeni. 2019. Pengaruh Harga, Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Konsumen dalam Perspektif Islam. Tesis.Program Pascasarjna.Riau

Juniartin, Titin, dkk. 2020. Pengaruh Kualitas Produkdan Harga Terhadap Kepuasan Konsumen pada UD.Mette Mubaraq Lombe Kota Kendari. Journal Manajemen dan Kewirausahaan 12 (02) : 109




DOI: http://dx.doi.org/10.31958/mabis.v2i1.5664

Refbacks

  • There are currently no refbacks.


View Mabis Stats