KEPUTUSAN PEMBELIAN : KUALITAS PELAYANAN DAN HARGA DI Bendang Minimarket LIMA KAUM, BATUSANGKAR

Khairulis Shobirin; Mirawati Mirawati; Nita Fitria; Atika Hariani

doi:10.31958/imara.v4i1.2092

KEPUTUSAN PEMBELIAN : KUALITAS PELAYANAN DAN HARGA DI Bendang Minimarket LIMA KAUM, BATUSANGKAR

Khairulis Shobirin, Mirawati Mirawati, Nita Fitria, Atika Hariani

Abstract

The purpose of this study was to find out the influence of services quality and prices toward purchasing decisions at Bendang Minimarket, Lima Kaum, Batusangkar. This type of research was field research with descriptive methods. The results showed (1) there is a positive and significance influence of service qualities on purchasing decisions, (2) there is no influence of prices on purchasing decisions, and (3) both service qualities and prices have positive influence (70,9%) on purchasing decisions at Bendang Minimarket. While other factors (29,1%) also influence purchasing decisions.

Keywords

Keputusan Pembelian, KualitasPelayanan, Harga

Full Text:

PDF

References

Assauri, S. 2013. ManajemenPemasaran, Cetakanke -2. Jakarta: Rajawali Press.

Kismono, gugup, 2010, Bisnis Pengantar, Edisi ke IV, Yogyakarta, BPFE

Kotler, P., dan Keller, L, K. 2016. Manajemen Pemasaran. Jilid 2. Edisi Ketiga Belas. Terjemahan Bob Sabran. Jakarta: Erlangga.

ˍ . 2018. Manajemen Pemasaran. Jilid 1. Edisi Ketiga Belas. Terjemahan Bob Sabran. Jakarta: Erlangga.

Sugiyono. 2015. Metode Penelitian Tindakan Komprehensif. Bandung: CV Alfabeta.

Swastha,Basu & Handoko, 2011. Manajemen Pemasaran-Analisis Perilaku Konsumen, Yaogyakarta. BPFE.

Tjiptono, F. 2014.Strategi Pemasaran. Edisi 4. Yogyakarta: CV. Andi Offset

Winarsih atik, Ratminto, 2005. Manajemen Pelayanan. Yogyakarta. Pustaka pelajar.

Zainal, V. R., Djaelani, F., Basalamah, S., Yusran, H. L., dan Veithzal, A. P. 2017. Islamic Marketing Managemnt: Mengembangkan Bisnis dengan Hijrah ke Pemasaran Islami Mengikuti Praktik Rasulullah saw. Jakarta: PT. Bumi Aksara.

DOI: http://dx.doi.org/10.31958/imara.v4i1.2092