The Effect of COD and Pay Later on Consumptive Behavior Mediated by the Lifestyle of UIN Student Mahmud Yunus Batusangkar

Mirawati Mirawati; Rizal Rizal; Elsa Fitri Amran; chitra Indah Sari; Dony Martias

doi:10.31958/imara.v7i2.10912

The Effect of COD and Pay Later on Consumptive Behavior Mediated by the Lifestyle of UIN Student Mahmud Yunus Batusangkar

Mirawati Mirawati, Rizal Rizal, Elsa Fitri Amran, chitra Indah Sari, Dony Martias

Abstract

Background. The facilities provided by the marketplace make the consumptive behavior of UIN Mahmud Yunus Batusangkar students very sharp, this is seen in terms of their lifestyle, with the ease of online shopping such as using the COD and Pay Later systems.

Purpose. To see the extent of the consumptive behavior of UIN Mahmud Yunus Batusangkar students in online transactions,

Method. The method used is with path analysis, using smartPLS4. Samples are taken based on several criteria.

Results. The results obtained from this study show that COD affects consumptive behavior, later affects consumptive behavior, and lifestyle affects consumptive behavior. COD mediated by lifestyle affects consumptive behavior, and pay later mediated by lifestyle affects consumptive behavior.

Conclusion. All hypotheses presented were answered, all variable X (COD, Pay later) had a significant effect on variable Y (consumptive behavior), and the hypothesis answered that the moderation variable (lifestyle) directly affects variable Y (consumptive behavior).

Keywords

COD, Pay Later, Lifestyle, Consumptive Behavior

Full Text:

PDF

References

Chaney, D. (2014). LIFESTYLE :Sebuah Pengantar Komprehensif. Jalasutra.

Engel, J.F., Blackwell. R.D., M. P. . (2018). Prilaku Konsumen (6 jilid 2). Binarupa Aksara.

Halimatussakdiyah Halimatussakdiyah , S. Martono, K. S. (2019). Influence of Life Style and Financial Literacy to Consumptive Behavior through Self-Control of Unisnu FEB College Students Jepara. Journal of Economic Education, 8(31), 67–74. https://doi.org/10.15294/JEEC.V8I1.32080

Kotler, P & Kevin, K. . (2016). Marketing Management (16th ed.). Person Education International.

Kotler, P. & A. (2016). Prinsip-Prinsip Pemasaran. Erlangga.

Kurniawan, C. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumtif Ekonomi Pada Mahasiswa. Jurnal Media Wahana Ekonomika, 13(4). https://doi.org/doi.org/10.31851/jmwe.v13i4.2709

OJK. (2016). POJK Nomor 77/POJK.01/2016. OJK. https://www.ojk.go.id/id/regulasi/otoritas-jasa-keuangan/peraturan-ojk/Pages/POJK-Nomor-77-POJK.01-2016.aspx

Pencarelli, T., Škerháková, V., Taha, V. A., & Valentiny, T. (2018). Factors Determining Italian Online Shoppers’ Preference Of Cash On Delivery: Empirical Analysis. Polish Journal of Management Studies, 18(2), 245–258. https://doi.org/10.17512/pjms.2018.18.2.20

Sari, N. N. Y., & N, N. (2016). Peran Keunggulan Kompetitif Memediasi Orientasi Pasar dengan Internasionalisasi UKM MEBEL di Kabupaten Bandung. Jurnal Ekonomi Dan Bisnis Universitas Udayana ISSN, 2337–3067, 1651–1678.

Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Pembelian Konsumen pada online shop Mikaylaku Dengan Minat Beli Sebagai Variabel intervening. Jurnal Mandiri, 4, 38–51. https://doi.org/https://doi.org/10.33753/mandiri.v4i1.99

Ustanti, M. (2018). Effect of Shopping Lifestyle, Hedonic Shopping On Impulse Buying Behaviour Community Middle Class on Online Shopping. IOSR Journal of Business and Management (IOSR-JBM), 20(8–11). https://d1wqtxts1xzle7.cloudfront.net/57203302/B2008020811_-libre.pdf?1534489843=&response-content-disposition=inline%3B+filename%3DEffect_of_Shopping_Lifestyle_Hedonic_Sho.pdf&Expires=1692437986&Signature=beGlebkG3gV6vadr0r5qnL8rs~JYk55cLKdlqhGV21CyIVzpu

DOI: http://dx.doi.org/10.31958/imara.v7i2.10912